She loves her cats and blogs often on Tumblr. Swift has made a concerted effort to show the world just how normal she is. But, what makes this so interesting is how the copyright debacle goes against a very specific image Swift has cultivated, one of a normal young woman who is exactly like one of her fans.
It's doubtful they are making a huge profit off of their under $20 merchandise. Most likely, these crafters are fans and no doubt they are close in age to Swift. When you threaten Etsy, you aren't threatening a corporation, you're threatening crafty young women and men. "There's a difference between Drake threatening to sue a major corporation like Walmart for their 'YOLO' T-shirts, and major pop stars threatening fans with legal action over homemade crafts," wrote Caitlin White at Stereogum, and she's is absolutely right. In the past, Drake called out Macy's and Walgreens over YOLO merchandise, but it's unclear if he even had a trademark for the phrase in the first place. Some people have to do what they gotta do (make fakes!). It's not like all of us can afford those $65 "SURFBOARD" sweatshirts. Last month, Beyoncé threatened to take legal action against Etsy, apparently after expressing disdain for a mug labeled "Feyoncé," a reference to "Single Ladies," but there's no confirmation she's taking any serious legal action against sellers who make Beyoncé merchandise.
Swift isn't the only megastar going after sellers who are clearly making money off her likeness and music.
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BuzzFeed reported that several items were taken offline after the sellers were sent cease and desist letters.
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Recently, the ramifications of the trademarks were revealed when Swift cracked down on Etsy vendors (read: the pop star's main demographic) who sell merchandise with her image and lyrics on it. These included " This Sick Beat," "Cause We Never Go Out of Style," and "Party Like It's 1989." The last one might be the most offensive because it is clearly a rip-off of Prince's hit lyrics from "1999," and he is a man who would probably hunt you down at karaoke and cry copyright infringement if you even mutter the first few bars of "Little Red Corvette." Last month, Taylor Swift decided to trademark a slew of somewhat inane phrases that appear in a few of her songs from her latest album, 1989.
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